Facilities ROX Calculator

Your facility hosts real buyers every day, do you know what it produces?

Prove the value. Justify the investment. Optimize every visitor experience.

Use our free Facilities ROX Calculator to measure the true return on your facility investments. Go beyond visitor counts and score what actually drives results:

Visitors captured vs. total tours
Engagement depth by zone and content
Pipeline attribution from facility visits
Time-to-CRM-entry speed

--

ROX SCORE

Enter your data to see your score

Visitor Capture Rate--
Engagement Quality--
Follow-Up Speed--
Pipeline Attribution--
Potential Value--

Fill in what you know. Skip the rest.

01

Visitor Capture Rate

Worth 25% of your total score

Estimated total number of facility tours your team gave this quarter.

Total tours where a meaningful interaction was captured and documented.

Category Score--
02

Engagement Quality

Worth 25% of your total score

Visitors who spent meaningful time engaging with content or demos.

Same number from Category 1. Auto-populated if already entered above.

Category Score--
03

Follow-Up Speed

Worth 25% of your total score

How many days on average before your team enters visit notes and next steps into the CRM?

Category Score--
04

Pipeline Attribution

Worth 25% of your total score

How many of your documented tours resulted in a qualified opportunity? A qualified opportunity had a meaningful interaction and fits your target profile.

Same number from Category 1. Auto-populated if already entered above.

Category Score--
BONUS

Potential Value Generated

Optional. Does not affect your ROX score.

How many of your documented interactions resulted in a qualified opportunity? A qualified opportunity had a meaningful interaction and fits your target profile.

$

What is the average deal value associated with a qualified opportunity from a facility tour? Use your best estimate if exact figures are unavailable.

Enter both fields to calculate.

Your data stays in this browser. Nothing is submitted until you request a consultation.