Trade Show & Exhibits ROX Calculator
You're spending thousands
(if not more) on events,
do you know what's working?
Prove the value. Justify the investment. Optimize every interaction.
Use our free Trade Show ROX™ Calculator to measure the true return on your event investments. Go beyond cost-per-lead and measure Return on Experience™ with data points that reflect real impact:
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ROX SCORE
Enter your data to see your score
Fill in what you know. Skip the rest.
Event Investment Efficiency
Worth 20% of your total score
Your all-in cost including booth space, drayage, build-out, travel, staffing, and sponsorships.
Total square footage of your booth space. Used with event attendance to estimate potential traffic.
Total registered or expected attendees for the event. Used to estimate traffic potential for your booth size.
Lead Capture Efficiency
Worth 20% of your total score
Estimated total number of people who stopped at or walked through your booth. Use event organizer traffic count if available.
Total contacts captured via badge scan, form entry, or any other method.
Engagement Quality
Worth 20% of your total score
How many leads attended a demo, downloaded content, or had a recorded conversation?
Auto-populated from Lead Capture. Edit if different.
Follow-Up Speed
Worth 20% of your total score
How many days on average before your team sent the first follow-up after the event ended?
Conversion Effectiveness
Worth 20% of your total score
How many leads converted to a meeting booked, qualified opportunity, or closed deal after the event?
Auto-populated from Lead Capture. Edit if different.
Potential Value Generated
Optional. Does not affect your ROX score.
How many of your captured leads were qualified for follow-up? A qualified lead had a meaningful interaction and fits your target buyer profile.
What is the average deal value, contract size, or revenue opportunity associated with a qualified lead from a trade show? Use your best estimate if exact figures are unavailable.
Enter both fields to calculate.
Your data stays in this browser. Nothing is submitted until you request a consultation.
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ROX SCORE
Enter your data to see your score
Fill in what you know. Skip the rest.