Venues & Events ROX Calculator
You're investing thousands
in events, do you know
what's working?
Prove the value. Justify the investment. Optimize every guest interaction.
Use our free Venues & Events ROX Calculator to measure the true return on your event investments. Go beyond ticket sales and score what actually drives results:
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ROX SCORE
Enter your data to see your score
Fill in what you know. Skip the rest.
Attendee Capture Rate
Worth 25% of your total score
Estimated total number of people who attended your event. Use registration count or gate scan data if available.
Total contacts captured via check-in, engagement touchpoint, or any other method.
Engagement Quality
Worth 25% of your total score
How many guests attended a session, visited a sponsor activation, or had a recorded interaction?
Same number from Category 1. Auto-populated if already entered above.
Follow-Up Speed
Worth 25% of your total score
How many days on average before your team sent the first follow-up after the event ended?
Sponsor Conversion
Worth 25% of your total score
How many attendees converted to a meeting booked, sponsor follow-up, or renewal after the event?
Same number from Category 1. Auto-populated if already entered above.
Potential Value Generated
Optional. Does not affect your ROX score.
How many of your captured attendees were qualified for follow-up? A qualified lead had a meaningful interaction and fits your target profile.
What is the average deal value, sponsorship renewal, or revenue opportunity associated with a qualified lead from an event? Use your best estimate if exact figures are unavailable.
Enter both fields to calculate.
Your data stays in this browser. Nothing is submitted until you request a consultation.
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ROX SCORE
Enter your data to see your score
Fill in what you know. Skip the rest.