Case Study / Trade Shows
Same booth. Same show.
92% more leads.
How Caterpillar grew qualified trade show leads 92% over three consecutive years at DistribuTECH.
92%
Lead growth over three consecutive years
1,952
Companies captured and qualified
47%
Increase in qualified leads
·Electric Power DivisionThe Challenge
A world-class product lineup. No way to measure who cared.
Caterpillar's Electric Power Division showed up to DistribuTECH every year with a strong booth, experienced reps, and a product portfolio that covered the full range of power generation. But when the show floor closed, the data walked out the door.
Badge scans told the team someone stopped by. They did not tell them why. There was no way to measure real engagement, qualify leads by intent, or connect what happened on the floor to what happened after.
EPD was not lacking leads. They were lacking context. The volume was there but the signal was buried.
No visitor qualification
Badge scans captured a name but not a reason. Reps had no way to sort genuine interest from casual foot traffic.
No structured follow-up
Without engagement data attached to names, the follow-up was generic. High-intent visitors got the same email as everyone else.
No executive visibility
Leadership wanted to see ROI from trade show spend, but there was no data connecting booth interactions to pipeline outcomes.
The Solution
From badge scans to guided conversations. Every visitor gets a journey.
Momentify gave EPD a guided, objective-based visitor experience that captured intent, matched visitors to the right solutions, and routed qualified leads before the show floor closed.
Persona-driven visitor journeys
Each visitor was guided through a tailored experience based on their role and interests. The platform matched them to relevant solutions in real time, turning passive booth visits into structured engagement.
Live lead qualification
Reps could see which visitors were high-intent as conversations happened. Lead scores updated in real time, so the team focused energy where it mattered most.
Real-time lead routing
Qualified leads were routed to the right follow-up team before the visitor left the booth. No waiting. No spreadsheets. No lost context.
Placeholder for customer quote. Replace with actual testimonial when available.
Name TBD
Electric Power Division, Caterpillar
The Results
92% lead growth.
1,952 companies. 3 years compounding.
“Placeholder for customer quote. Replace with actual testimonial when available.”
Name TBD
Electric Power Division, Caterpillar
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