Case Study / Technical Recruiting
40 dealers. One platform.
Zero lost candidates.
Unified recruiting across SkillsUSA and FFA. Qualified candidates routed to 40 dealers in real time.
5,400+
Opt-ins from students, advisors, and teachers
40
Dealers receiving matched candidates
0
Lost candidates across all events
·Global Dealer LearningThe Challenge
A national recruiting effort with no way to connect the dots.
Caterpillar's Global Dealer Learning group runs one of the largest technician recruiting programs in the industry. They attend SkillsUSA and FFA events nationwide, meeting thousands of students who are already interested in skilled trades careers.
But the gap between the event and the dealer was a dead zone. Candidates who expressed interest at a national event had no clear path to the local dealer who could actually hire them. Information was captured on paper or not at all.
Follow-up depended on someone remembering to pass a name along. Qualified candidates were falling through the gap between a national conversation and a local opportunity.
No candidate routing
Students met Caterpillar at national events but had no direct connection to the local dealer who could offer them a job. Intent was captured but never delivered.
Inconsistent capture across events
Each event operated differently. Some captured data on paper, some on spreadsheets. There was no single system connecting SkillsUSA, FFA, and dealer pilot events.
No visibility for dealers
Dealers had no way to see which candidates were interested in their region. Qualified students were invisible until someone manually forwarded a list.
The Solution
One platform connecting events, schools, and dealers. Candidates routed in real time.
Momentify gave GDL a unified recruiting platform that captured candidates at every event and routed them to the right dealer based on interest and location.
Unified event capture
One consistent experience across SkillsUSA, FFA, and dealer pilot events. Every candidate interaction captured digitally with the same platform, the same data structure, the same quality.
Persona-driven qualification
Students were profiled by interest area, program fit, and geographic preference. The platform sorted candidates by who they were and where they wanted to work.
Automatic dealer routing
Qualified candidates were matched to the nearest participating dealer and delivered with context attached. No manual handoffs. No spreadsheet forwarding. No lost names.
Placeholder for customer quote. Replace with actual testimonial when available.
Name TBD
Global Dealer Learning, Caterpillar
The Results
5,400+ opt-ins.
40 dealers. 0 lost candidates.
“Placeholder for customer quote. Replace with actual testimonial when available.”
Name TBD
Global Dealer Learning, Caterpillar
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